The e-commerce market has been gaining a lot of popularity over the years and people have taken it to them to take their business and launch it online for better exposure and to have better profits and sales. The shopping cart software is the service providers which ensure the same and it is best to opt for these service providers rather than relying on self hosting because there are a number of possibilities of the same going wrong which results in an unfavourable outcome.
In this very article, we are going to be focusing on the marketing aspect that’s opted by these e-commerce software, primarily on the pay per click or PPC as it is often abbreviated as. The PPC can be a very good tool in ensuring the proper promotion and marketing of the products on the e-commerce website. It is thus best to have a clear knowledge as to the ways that are opted by the e-commerce software to ensure the very best infliction of the PPC on the products and profits of the website.
What is Pay Per Click advertising?
Just as the name suggests, the Pay per click advertising is the mode of marketing that is often found either on Google, Bing or even on the social media platforms in which a click on the automated ad is what you pay for. There may be thousands of people who might have stumbled across the advertisement but the merchant has to pay only when someone actually clicks on the link of the ad to redirect them to the main page.
What are the different types of Pay per click advertisements?
There are a number of modes by which the e-commerce software tends to put the use of pay per click advertisements. We are definitely going to be going through some of the most popular ways by which service providers like that of ShoppingCartElite tend to use to gain more amount of traffic for the e-commerce website they are working for.
Some of the types of pay per click ads include:
· Search advertisements
The search advertisements are the ones that tend to pop up on the Google search results based on the type of keyword that’s put into the search bar. This is one of the main reasons why the e-commerce software moderates the keyword usage to the maximum because this is exactly what determines if or not the PPC ad is going to be visible to the target audience.
· Display Advertisements
The display advertisements are often the same as the Google shopping campaigns because they are the ones with bright and attractive pictures attached to the ad. This kind of ads are not often seen in the Google search results but tend to appear more on the social media platforms based on the search and type of content that the user views.
What does the word Targeting entail in context to PPC campaign?
Targeting is the key benefit and influence that the PPC ads over the target audience. Since the Pay per click advertising is particularly aimed at just the audience encircling the niche of the e-commerce website, it ensures that the people who are not in need of the products do not come across the ad and increases the rate of display of the same for the target audience.
A few major types of market targeting include:
· Search ad keyword targeting
The keyword is a very important thing when it comes to the online market. The advertisement and marketing is something that is a completely based around the proper usage of keyword. It is the keyword search that ensures if or not the product is going to be displayed to the target audience or not.
There are negative keywords targeting as well in which the e-commerce software team opts for a different mode to filter their target audience and gain the necessary traffic that may lead to a future successful purchase. Apart from the keyword searches, there is yet another way by which these service providers use the PPC for gaining knowledge about the type of product that the customer has recently viewed to show their relevant or similar kind of products that might intrigue them.
· Display ad targeting
Much like the prior type of targeting, this one also entails the same kind of features except the fact that the entire thing is digital in order to attract the attention of more customers. The related keyword searches or even the other relevant searches give back a display for the ads for the e-commerce website.
· Google maps ad targeting
Much like the Google shopping campaign, the Google maps ad targets the audience who search for the relevant and similar kind of products that the merchant website provides. They also ensure to cement the possibility for the growth of the local business based off on the location as well as the generic search that the user does.
What are some of the tricks to keep in mind in account to PPC ads?
Most of the shoppers on the internet either make a generic search on the browsers to look for the kind of product that they need or visit the main website in lieu of the ad that popped up on their social media pages. This is exactly what the PPC ads aim for and it is very important on the part of the e-commerce software like that of ShoppingCartElite to do the job properly for propelling a greater number of traffic back to the website.
Some of the tricks that several of the e-commerce software follow are:
· Usage of relevant long tail keywords
The best way to help the growth of the e-commerce website is by targeting the audience who are actually interested in the niche that your website has products of. This is primarily achieved with the proper usage of relevant keywords so that the ads pop up when the customers search for a said product using a keyword.
The proper usage of keyword by the e-commerce software can successfully turn the potential chances to successful purchases and sales. These kind of minute addition including separate holiday items during such seasons also ensure better rates of sale which is why it is best to rely on the online hosted e-commerce software like that of Shopping Cart Elite.
· Targeting the lost customers
Many of the customers tend to search through the products and even put them in the cart but often tend to abandon before making the final purchase. The PPC ads also target such customers and that is mainly done either by showing the same kind of ads on their feeds and normal keyword searches or even with the aid of e-mails.
The key thing to remember in this aspect is to not overdo the same because that might result in frustrating the customer which is definitely not something you want. It is best to leave a friendly reminder in their e-mails or simply revert to the pop up PPC ads.
· Be creative
Yet another thing that changes the potential interest into a successful purchase is the amount of creativity that these e-commerce software services provide in the website. Most of the shopping cart software tend to have different kind of layouts and features. It is always best to look out for the ways that would helps in ensuring an easy and hassle free scrolling through the website without any kind of issue.
Many of the e-commerce software tend to make separate sections with the newest arrivals and even the festive items during the holiday seasons because that is the time which helps in channelling more sales because of the rising demands. It is always best to add in some additional information in the PPC ads for the customers to get an in-depth idea about the product which in-turn may persuade them to visit the mentioned website.
· Usage of AdWords extensions
Yet another thing that needs to be kept in mind is to use the AdWords extensions which allow the service providers to add in excess information along with necessary details right on the PPC ad. These extensions also help in adding in the on-going offers or promotional links to draw in more potential customers to the website. This is one of the things that the team working for ShoppingCartElite focuses on.
Yet another thing that many of the people opting for the self hosting solutions often mistake is that they close their PPC campaign right a few days before the important festivals, events or holidays. While this may cut down a bit on the investments, they also cut down on the sales as well. There are a number of people who are last minute shoppers and tend to rely on this kind of pop up ads to help them sort their gifts out. It is best to work on these and even offer attractive promotional offers on such days to generate more sales.
The PPC ad campaigns are a great way to boost the sales of an e-commerce website. It is thus best to opt for the e-commerce software which ensures to focus on the same and work accordingly to accentuate the business of the brand.